Contextual advertising is a type of online advertising commonly used for content-based Web sites, such as publisher or news sites. With contextual advertising, targeted ads appear on a Web page based on the page's actual content.
Benefits of CA is that you are on content driven sites offering a more targeted audience that are searching for information based on your product or service.
First, a contextual advertising system scans the text (content) of a Web page for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing. Contextual ads usually appear in three formats: separate ads that appear in specific areas on a page, inline or in-text contextual ads, or pop-up ads. You can even have the ads appear within the actual page content utilizing keywords that are highlighted using hypertext links.
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